Smart Money's New Guard: Female Leadership in Digital Asset Portfolios

Why Family Offices Are Following Women in the $12T Digital Economy

Author

Antoinette Rodriguez, MBA
February 10, 2025

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“Code doesn't care about your gender, or your age, your wealth, where you live, what language you speak or your social status. It's a great equalizer."

Caitlin Long, Founder & CEO Custodia Bank and Bitcoin Pioneer

What if the traditional narrative about gender disparity in digital asset investing is being completely rewritten in 2025?

The digital asset landscape has reached a pivotal moment, with 28% of American adults now owning cryptocurrencies, representing approximately 65.7 million people[2]. Within this evolving ecosystem, women are carving out a distinctive approach to digital asset investment that's catching the attention of family offices and institutional investors alike.

The transformation in digital asset adoption has been remarkable, with overall cryptocurrency ownership nearly doubling since 2021[2]. While men currently represent 67% of cryptocurrency owners compared to 33% women[2], the quality of investment approaches rather than quantity is what's drawing attention from institutional investors.

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