What is Binance?

What if buying cryptocurrency felt as familiar as strolling through your local farmer’s market? Picture this: stalls brimming with fresh produce, vendors offering everything from staple goods to exotic finds, and shoppers buzzing with excitement over their next purchase. That’s exactly what Binance feels like—a bustling marketplace where traders can explore hundreds of digital assets, each with its own unique appeal.

Since its founding in 2017 by Changpeng Zhao (CZ), Binance has grown into the largest cryptocurrency exchange in the world, hosting over $76 billion in daily trading volume as of December 2024. Much like a farmer’s market that connects growers with buyers, Binance connects blockchain projects (the “farmers”) with traders and investors eager to explore the latest innovations in digital finance.

A Marketplace for Every Kind of Trader  

At its core, Binance operates like a massive farmer’s market where every stall represents a different cryptocurrency or financial service. Whether you’re shopping for staples like Bitcoin (BTC) and Ethereum (ETH), or looking for exotic altcoins like Solana (SOL) or Avalanche (AVAX), there’s something for everyone.

With over 400 cryptocurrencies available globally—and more than 100 on its U.S.-specific platform—Binance offers unparalleled variety.